Petfood Industry and MarketPlace’s Research Manager discuss the omnichannel shopping behavior of pet supplement shoppers. Read the article here.
Pet supplement shoppers span multiple retail channels
Type: Published
Report: 76% of cat owners influenced by brand values
Petfood Industry outlines the latest Nextin Research report, Cat Trends, which maps consumer behavior, ingredient demand, and untapped opportunities in cat food, treats, and supplements. Read the article here.
Men’s health moves beyond muscle as data reveals a broader shift in wellness
MarketPlace’s strategy director, Jake Klinghammer, sat down with NutraIngredients’ editor to discuss men’s health. Read the article to learn how the category is expanding from muscle and performance to broader wellness and longevity, including immunity, heart health, mood, and energy.
Global flavors, functional drinks drive US beverage market growth
In an article for SupplySide Food & Beverage Journal, Sr. Brand Strategist Haley Palmer delves into the latest Nextin beverage data to share insights on the flavors and health benefits driving beverage market growth. Read the article to learn how brands can innovate with adaptogens, botanicals, and culturally influenced formats and flavors.
Pet supplement market poised for double-digit growth
Petfood Industry interviewed a panel of experts to uncover what’s shaping the pet supplement category in 2026 and beyond, from humanization trends to e-commerce dominance and emerging ingredients. Find out what MarketPlace’s Vice President of Strategy and Innovation and others had to say here.
How to tailor functional foods to meet generational needs
Brand Strategist Andrea Bleikamp digs into the latest Nextin research on food and beverage consumers to share with SupplySide Food & Beverage Journal how generational need states should inform product positioning and messaging. Read the insights here.
Podcast: What are the latest dog trends in the pet food space?
In this episode of Trending: Pet Food, Podcast Host Lindsay Beaton and MarketPlace’s Vice President of Strategy and Innovation discuss the latest dog trends impacting the food and treat markets.
Top 3 trends in 2026: Pet owners continue to drive focus
Personalized nutrition is a top pet trend in 2026, and according to Nextin Research™, there are three primary ways pet parents are leaning into customization: condiment-inspired toppers; freeze-dried, functional additions; and meal systems that combine a variety of formats, from kibble to fresh. Find out the other top pet trends from Petfood Industry here.
The 2026 pet economic conundrum: Balancing premiumization, value
Petfood Industry explores if pet parents are moving from premiumization to value-based purchasing. According to Nextin Research™, pet owners are more likely to reduce their own expenses than cut pet-related costs, but tighter budgets due to current economic conditions could suppress new product trials. Read more here.
How to build a competitive advantage
SupplySide Food & Beverage Journal and MarketPlace’s Research Manager dive into Nextin consumer research to understand the value of aligning sustainability claims with operational practices. Read the article here.
Sustainability-health link: Reaching value-minded pet owners
Pet parent research from Nextin Research by MarketPlace shows that connecting sustainability and health benefits can offer strategic opportunities for pet food brands, especially when affordability is a key concern. Read the full story.
Supplement trends: GLP-1 support, functional beverages, pet health and more
Nextin Research by MarketPlace talks with NutraIngredients at SupplySide Global to provide attendees a glimpse of the trends shaping the future of dietary supplements. Informed by proprietary consumer research, Nextin connects the dots between trends, innovation, and market opportunity. Watch the interview here.
New study uncovers disconnect between American eating preferences, healthy habits
Recent food consumer research from Nextin reveals that most Americans recognize nutritional gaps in their diets and consume too many processed foods, presenting opportunities for CPG brands to develop products that align with health goals without compromising on taste. Read the article here.
How snacks can help women close the fiber gap
Despite protein’s current popularity, fiber is a more common deficiency for women. Additionally, consumers are increasingly looking for snacks that go beyond providing a satisfying or indulgent eating experience. According to snack trend research from Nextin, women are more likely than men to prefer snacks that support gut health, digestion, and weight loss. They are also… Continue reading <span class="meta-nav">→</span>
How dietary supplement brands can find success on Amazon
Hundreds of options. Easy price comparisons. Product ratings and reviews. A recent survey from Nextin Research uncovers purchase drivers for Amazon supplement shoppers, and MarketPlace discusses what the data means for brands with Nutritional Outlook at SupplySide Global 2025. Watch the interview here.