MarketPlace’s strategy director, Jake Klinghammer, sat down with NutraIngredients’ editor to discuss men’s health. Read the article to learn how the category is expanding from muscle and performance to broader wellness and longevity, including immunity, heart health, mood, and energy.
In an article for SupplySide Food & Beverage Journal, Sr. Brand Strategist Haley Palmer delves into the latest Nextin beverage data to share insights on the flavors and health benefits driving beverage market growth. Read the article to learn how brands can innovate with adaptogens, botanicals, and culturally influenced formats and flavors.
Petfood Industry interviewed a panel of experts to uncover what’s shaping the pet supplement category in 2026 and beyond, from humanization trends to e-commerce dominance and emerging ingredients. Find out what MarketPlace’s Vice President of Strategy and Innovation and others had to say here.
Brand Strategist Andrea Bleikamp digs into the latest Nextin research on food and beverage consumers to share with SupplySide Food & Beverage Journal how generational need states should inform product positioning and messaging. Read the insights here.
In this episode of Trending: Pet Food, Podcast Host Lindsay Beaton and MarketPlace’s Vice President of Strategy and Innovation discuss the latest dog trends impacting the food and treat markets.
Personalized nutrition is a top pet trend in 2026, and according to Nextin Research™, there are three primary ways pet parents are leaning into customization: condiment-inspired toppers; freeze-dried, functional additions; and meal systems that combine a variety of formats, from kibble to fresh. Find out the other top pet trends from Petfood Industry here.
Petfood Industry explores if pet parents are moving from premiumization to value-based purchasing. According to Nextin Research™, pet owners are more likely to reduce their own expenses than cut pet-related costs, but tighter budgets due to current economic conditions could suppress new product trials. Read more here.
SupplySide Food & Beverage Journal and MarketPlace’s Research Manager dive into Nextin consumer research to understand the value of aligning sustainability claims with operational practices. Read the article here.
Pet parent research from Nextin Research by MarketPlace shows that connecting sustainability and health benefits can offer strategic opportunities for pet food brands, especially when affordability is a key concern. Read the full story.
Nextin Research by MarketPlace talks with NutraIngredients at SupplySide Global to provide attendees a glimpse of the trends shaping the future of dietary supplements. Informed by proprietary consumer research, Nextin connects the dots between trends, innovation, and market opportunity. Watch the interview here.
Recent food consumer research from Nextin reveals that most Americans recognize nutritional gaps in their diets and consume too many processed foods, presenting opportunities for CPG brands to develop products that align with health goals without compromising on taste. Read the article here.
Despite protein’s current popularity, fiber is a more common deficiency for women. Additionally, consumers are increasingly looking for snacks that go beyond providing a satisfying or indulgent eating experience. According to snack trend research from Nextin, women are more likely than men to prefer snacks that support gut health, digestion, and weight loss. They are also… Continue reading <span class="meta-nav">→</span>
Hundreds of options. Easy price comparisons. Product ratings and reviews. A recent survey from Nextin Research uncovers purchase drivers for Amazon supplement shoppers, and MarketPlace discusses what the data means for brands with Nutritional Outlook at SupplySide Global 2025. Watch the interview here.
Consumer segmentation of Nextin Research’s latest supplement shopper data helps identify trending need states and product formats driving innovation: Watch the full interview with Nutritional Outlook here.
Recent Nextin consumer research indicates that pet supplement shoppers are more inclined to do research before making a purchase — and are more inclined to consult with a variety of information channels — than the average pet parent. Members can read this article from NutraIngredients+ for more takeaways from the Nextin Pet Trends study.