Published Food + Beverage

Global flavors, functional drinks drive US beverage market growth

1 minute read

By MarketPlace

April 15, 2026

In an article for SupplySide Food & Beverage Journal, Sr. Brand Strategist Haley Palmer delves into the latest Nextin beverage data to share insights on the flavors and health benefits driving beverage market growth. Read the article to learn how brands can innovate with adaptogens, botanicals, and culturally influenced formats and flavors.

Author

MarketPlace is a strategic partner to health and wellness, pet and animal, and food and beverage brands. Through business strategy, industry focus, and marketing expertise, we help our partners grow.