We work alongside our partners to better the lives of people and pets.
Since 2002, we’ve been connecting B2B product development to the consumer marketplace, business strategy to creative execution, and industry leaders to our growing team of strategists, writers, designers, and technologists.
Deeply rooted in nutrition and lifestyle markets, and driven by intelligence, collaboration, and care, we create breakthrough brands and cultivate meaningful success.
Nutrition Ingredients
Born out of the B2B food ingredients world, we spent our first year as a company helping several B2B food companies market their brands and their products, and in year two, we began doing the same with consumer companies, using our inside knowledge of the B2B world to help those companies navigate the complex issues related to regulation, production, and manufacturing, among many others.
Food + Beverage
We’ve helped food and beverage companies of all types and all sizes at all points in the commercial process. Whether developing a product strategy for a multinational agribusiness or commercializing a protein bar for a startup wellness brand, we approach every project with equal care, attention, and enthusiasm. We do that because we love this industry and we’re excited by the work our partners entrust us with.
Pet + Animal
Drawing on our expertise in trends for human food and nutrition, we were out in front helping pet and animal brands develop strategies that track with consumer trends. We work in every aspect of pet and animal product branding, from applying palatability research to positioning products for Amazon sales. And, as a diverse group of pet lovers ourselves, we understand the concerns of modern pet parents (not to mention the challenges of photographing a restless pup).
Health + Wellness
As the line between food and medicine has blurred in recent years, MarketPlace has been on the forefront of conversations about wellness, clean labels, and nutrition. We’re dedicated trend watchers in VMS, nutraceuticals, cosmeceuticals, and other wellness products, and we’re delighted to have shared in the emergence and growth of the health and wellness industry, helping companies in the industry grow through actionable research and measurable tactics.
Brand Ownership
MarketPlace has a special interest in advancing the entrepreneurial spirit, the same spirit that led to our own founding in 2002. For over a decade we have consulted with and advised private-equity firms on acquisitions, and our successes inspired us to develop our own consumer brands in partnership with ingredient companies and manufacturers.
2002
2003
2012
2013
2017
2002
Nutrition Ingredients
Born out of the B2B food ingredients world, we spent our first year as a company helping several B2B food companies market their brands and their products, and in year two, we began doing the same with consumer companies, using our inside knowledge of the B2B world to help those companies navigate the complex issues related to regulation, production, and manufacturing, among many others.
2003
Food + Beverage
We’ve helped food and beverage companies of all types and all sizes at all points in the commercial process. Whether developing a product strategy for a multinational agribusiness or commercializing a protein bar for a startup wellness brand, we approach every project with equal care, attention, and enthusiasm. We do that because we love this industry and we’re excited by the work our partners entrust us with.
2012
Pet + Animal
Drawing on our expertise in trends for human food and nutrition, we were out in front helping pet and animal brands develop strategies that track with consumer trends. We work in every aspect of pet and animal product branding, from applying palatability research to positioning products for Amazon sales. And, as a diverse group of pet lovers ourselves, we understand the concerns of modern pet parents (not to mention the challenges of photographing a restless pup).
2013
Health + Wellness
As the line between food and medicine has blurred in recent years, MarketPlace has been on the forefront of conversations about wellness, clean labels, and nutrition. We’re dedicated trend watchers in VMS, nutraceuticals, cosmeceuticals, and other wellness products, and we’re delighted to have shared in the emergence and growth of the health and wellness industry, helping companies in the industry grow through actionable research and measurable tactics.
2017
Brand Ownership
MarketPlace has a special interest in advancing the entrepreneurial spirit, the same spirit that led to our own founding in 2002. For over a decade we have consulted with and advised private-equity firms on acquisitions, and our successes inspired us to develop our own consumer brands in partnership with ingredient companies and manufacturers.
YEARS
IN BUSINESS
IN BUSINESS
21
CPG PRODUCTS
LAUNCHED
LAUNCHED
500+
CONTRACTS
EXECUTED
EXECUTED
1086+
COUNTRIES
REACHED
REACHED
22
OFFICE
DOGS
DOGS
19
TRADE SHOW
MILES WALKED
MILES WALKED
>6000?!
Our industry partners advance our knowledge, and in turn, they rely on us to connect them to their customers.
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