Published Food + Beverage

How to tailor functional foods to meet generational needs

1 minute read

By MarketPlace

March 11, 2026

Brand Strategist Andrea Bleikamp digs into the latest Nextin research on food and beverage consumers to share with SupplySide Food & Beverage Journal how generational need states should inform product positioning and messaging. Read the insights here.

Author

MarketPlace is a strategic partner to health and wellness, pet and animal, and food and beverage brands. Through business strategy, industry focus, and marketing expertise, we help our partners grow.