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A Strategy for the Future

A macrocosm of the supply chain, SupplySide is the force that draws supplement, food, and beverage industry professionals together. As these converging categories evolved, so did SupplySide.

Visionary growth and strategic focus go hand-in-hand, so SupplySide selected strategic partner MarketPlace to help refine and energize the brand for its new era.

The Voice of the SupplySide Customer

Armed with immersive research, including customer interviews and boots-on-the-ground experience, MarketPlace defined a new B2B brand strategy and brand architecture that parlayed into revised sub-brand names and a new visual identity across the SupplySide portfolio.

Naming Brands to Make Connections

Its publications (formerly Natural Products Insider and Food & Beverage Insider), adopted the SupplySide moniker in their revised brand names: SupplySide Supplement Journal and SupplySide Food & Beverage Journal. Trade show brands SupplySide West and SupplySide East, which had outgrown their directional labels long ago, became SupplySide Global and SupplySide Connect New Jersey.

With a clear strategy, names, and logo system, we brought SupplySide’s brands into a branded house that serves the nutrition industry across supplement, food, and beverage categories.

B2B Branding + Asset Development

The fresh new identity opened doors to integrated brand assets, including product protocepts, photography, and a series of brand videos.

Bringing a Rebrand to Market

Check out the brand video below (we suggest enjoying with sound on) for a taste of this transformative rebrand.

Today, SupplySide’s brand elevates its position as the catalyst for nutrition industry innovation, connection, and community.

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Services Executed for SupplySide

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