Despite protein’s current popularity, fiber is a more common deficiency for women. Additionally, consumers are increasingly looking for snacks that go beyond providing a satisfying or indulgent eating experience. According to snack trend research from Nextin, women are more likely than men to prefer snacks that support gut health, digestion, and weight loss. They are also more interested in snacks containing pre-, pro-, or postbiotics compared to men. This presents an opportunity for brands to address women’s fiber deficiency by creating fiber-fortified snacks using their preferred ingredients like fruits and oats in popular formats such as cookies, yogurt, and baked goods.
