Nicole Hill, MarketPlace’s VP of Strategy, Insights, and Innovation, explains to Petfood Industry why hydration-forward daily wellness cat supplements is a format to watch in 2027. Read the article here.
MarketPlace’s VP of Strategy, Insights, and Innovation, Nicole Hill, discusses sustainable strategies and the power of sustainability-focused certifications, like Organic and Fair Trade Certified, in driving food, beverage, and supplement purchases with Food Business News. Read the article here.
Petfood Industry and MarketPlace’s Research Manager discuss the omnichannel shopping behavior of pet supplement shoppers. Read the article here.
Petfood Industry outlines the latest Nextin Research report, Cat Trends, which maps consumer behavior, ingredient demand, and untapped opportunities in cat food, treats, and supplements. Read the article here.
MarketPlace’s strategy director, Jake Klinghammer, sat down with NutraIngredients’ editor to discuss men’s health. Read the article to learn how the category is expanding from muscle and performance to broader wellness and longevity, including immunity, heart health, mood, and energy.
In an article for SupplySide Food & Beverage Journal, Sr. Brand Strategist Haley Palmer delves into the latest Nextin beverage data to share insights on the flavors and health benefits driving beverage market growth. Read the article to learn how brands can innovate with adaptogens, botanicals, and culturally influenced formats and flavors.
Petfood Industry interviewed a panel of experts to uncover what’s shaping the pet supplement category in 2026 and beyond, from humanization trends to e-commerce dominance and emerging ingredients. Find out what MarketPlace’s Vice President of Strategy and Innovation and others had to say here.
At MarketPlace, we are constantly looking for what’s next in food, beverage, and supplement – and when talking CPG, there is no better place to see trends come to life than at Natural Products Expo West! Last week, I had the opportunity to walk the floor, sample products, and engage with brands that are innovating… Continue reading <span class="meta-nav">→</span>
Brand Strategist Andrea Bleikamp digs into the latest Nextin research on food and beverage consumers to share with SupplySide Food & Beverage Journal how generational need states should inform product positioning and messaging. Read the insights here.
In this episode of Trending: Pet Food, Podcast Host Lindsay Beaton and MarketPlace’s Vice President of Strategy and Innovation discuss the latest dog trends impacting the food and treat markets.
Personalized nutrition is a top pet trend in 2026, and according to Nextin Research™, there are three primary ways pet parents are leaning into customization: condiment-inspired toppers; freeze-dried, functional additions; and meal systems that combine a variety of formats, from kibble to fresh. Find out the other top pet trends from Petfood Industry here.
Petfood Industry explores if pet parents are moving from premiumization to value-based purchasing. According to Nextin Research™, pet owners are more likely to reduce their own expenses than cut pet-related costs, but tighter budgets due to current economic conditions could suppress new product trials. Read more here.
SupplySide Food & Beverage Journal and MarketPlace’s Research Manager dive into Nextin consumer research to understand the value of aligning sustainability claims with operational practices. Read the article here.
Pet parent research from Nextin Research by MarketPlace shows that connecting sustainability and health benefits can offer strategic opportunities for pet food brands, especially when affordability is a key concern. Read the full story.
Nextin Research by MarketPlace talks with NutraIngredients at SupplySide Global to provide attendees a glimpse of the trends shaping the future of dietary supplements. Informed by proprietary consumer research, Nextin connects the dots between trends, innovation, and market opportunity. Watch the interview here.