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How our extensive biotech marketing agency expertise, annual planning, and trade media services elevated Brightseed in the nutraceutical industry.
The Situation

Brightseed, a bioscience pioneer uses its AI platform Forager® to find bioactive compounds in nature that can help restore human health. From these discoveries, Brightseed also commercializes functional ingredients for foods and beverages. Despite the lack of a universal definition, Brightseed set ambitious goals to enhance understanding of these critical compounds. Brightseed sought MarketPlace’s expertise as a biotech marketing agency and PR expert to increase industry and consumer understanding of how these critical compounds can impact the nutraceutical industry and human health.

What We Did

MarketPlace met Brightseed’s goals of building education and advocacy for bioactives as a new category of within the nutraceutical industry and drove demand for its upcycled hemp fiber ingredient Brightseed Bio 01™. As biotech marketing experts, we tapped into the company’s mission-driven expertise and our own longstanding relationships with key industry writers and editors to execute a PR campaign inclusive of press releases, industry award submissions, speaking opportunities, and proactive solicitation of company inclusion in relevant feature articles, videos, and podcasts.

Within the first seven months of the yearlong PR campaign, the company published preclinical data in a peer-reviewed journal, announced partnerships with two food industry giants, secured speaking opportunities at six industry events, and formed a coalition to champion the adoption of bioactives in food and health systems. Earned media surrounding these achievements exceeded Brightseed’s annual KPI for industry pickups.
Surpassed annual KPI for proactively secured trade coverage in 7 months
industry articles
success in speaking engagements secured at key trade shows

Earned Media

Consulting Services Executed
Annual Marketing Planning
Trade Show + Event Strategy
Trade Media Strategy
Brand Strategy
Brand Positioning
Thought Leadership Consulting
Analytics + Reporting
Creative Services Executed
B2B Marketing
Lead Generation + Nurturing
White Paper Development
Infographic Development
Content Development
Social Media Strategy
Press Releases
Brand Awareness Marketing
Campaign Development
Looking to activate your food and beverage ingredient brand?