Consumer segmentation of Nextin Research’s latest supplement shopper data helps identify trending need states and product formats driving innovation: Watch the full interview with Nutritional Outlook here.
Recent Nextin consumer research indicates that pet supplement shoppers are more inclined to do research before making a purchase — and are more inclined to consult with a variety of information channels — than the average pet parent. Members can read this article from NutraIngredients+ for more takeaways from the Nextin Pet Trends study.
Female consumers increasingly seek functional beverages tailored to women’s health needs across different life stages, creating opportunities for brands to develop products with targeted benefits in preferred formats. Read this article to learn why women require tailored, evolving nutrition approaches, which beverage formats are gaining popularity, and how brands can go beyond stereotypical marketing.
Parents are demanding healthier, more sustainable snack options for their kids, leaving various opportunities for brands to innovate, according to a new survey by Nextin Research. Read this article on SupplySide Food & Beverage Journal to dive deeper into the data on kids’ snacks.
2025 survey data from Nextin Research by MarketPlace of dog and cat owners reveals that the differences between preferences for wet and dry food are indicative of other attitudes. For example, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers. Learn more in this article written for… Continue reading <span class="meta-nav">→</span>
Nextin Research’s 2025 consumer survey of 1,201 dog owners suggests there is strong demand for products that support digestive health in dogs, and biotics may be driving pet food purchases: Read this article in Pet Food Processing to learn more.
