Nextin Research’s 2025 consumer survey of 1,201 dog owners suggests there is strong demand for products that support digestive health in dogs, and biotics may be driving pet food purchases:
- 60% of dog parents would be more likely to purchase dog food containing probiotics.
- 26% reported they would pay more for dog food with prebiotics.
- 20% would pay more for dog food made with postbiotics.
