Recent Nextin consumer research indicates that pet supplement shoppers are more inclined to do research before making a purchase — and are more inclined to consult with a variety of information channels — than the average pet parent. Members can read this article from NutraIngredients+ for more takeaways from the Nextin Pet Trends study.
Female consumers increasingly seek functional beverages tailored to women’s health needs across different life stages, creating opportunities for brands to develop products with targeted benefits in preferred formats. Read this article to learn why women require tailored, evolving nutrition approaches, which beverage formats are gaining popularity, and how brands can go beyond stereotypical marketing.
Parents are demanding healthier, more sustainable snack options for their kids, leaving various opportunities for brands to innovate, according to a new survey by Nextin Research. Read this article on SupplySide Food & Beverage Journal to dive deeper into the data on kids’ snacks.
2025 survey data from Nextin Research by MarketPlace of dog and cat owners reveals that the differences between preferences for wet and dry food are indicative of other attitudes. For example, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers. Learn more in this article written for… Continue reading <span class="meta-nav">→</span>
Nextin Research’s 2025 consumer survey of 1,201 dog owners suggests there is strong demand for products that support digestive health in dogs, and biotics may be driving pet food purchases: Read this article in Pet Food Processing to learn more.
Petfood Industry’s Trending: Pet Food Podcast host Lindsay Beaton talked with MarketPlace about novel proteins, biotic benefits, pet parent shopping trends, and the top social media platform to watch next year. Listen to the full episode here.
(This article covering elderberry is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of elderberry, its formulation considerations,… Continue reading <span class="meta-nav">→</span>
The leading strategy and branding firm focused on nutrition and wellness brands is exhibiting at this year’s Natural Products Expo West show in Anaheim, which serves as the impetus for some of the year’s biggest food and beverage launches. Continue reading <span class="meta-nav">→</span>
(This article covering blue-green algae (spirulina) is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of spirulina, its… Continue reading <span class="meta-nav">→</span>
(This article covering butterfly pea flower is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of the pea… Continue reading <span class="meta-nav">→</span>
In the vast landscape of the dietary supplement industry, branded ingredients have emerged as an undeniable force, captivating both nutraceutical manufacturers and consumers alike. Branded ingredients such as Cognizin®, Wellmune, or DE111, serve as cornerstone examples, offering unique benefits and garnering attention in a highly competitive market. So, what makes branded ingredients so appealing? Let’s… Continue reading <span class="meta-nav">→</span>