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Service: Consumer Insights

The Influence of Branded Ingredients in the Dietary Supplement Industry

Three glasses with pills as thumbnail image for POV on the merits of branded ingredients in the supplement industry

In the vast landscape of the dietary supplement industry, branded ingredients have emerged as an undeniable force, captivating both nutraceutical manufacturers and consumers alike. Branded ingredients such as Cognizin®, Wellmune, or DE111, serve as cornerstone examples, offering unique benefits and garnering attention in a highly competitive market. So, what makes branded ingredients so appealing? Let’s… Continue reading <span class="meta-nav">→</span>

Uncategorized July 08, 2023 MP Development

Ingredients on the Rise: Psyllium Husk

Image of psyllium husk in bowls linking to online research on consumer interest in this functional food

(This article covering psyllium husk is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of psyllium husk, its… Continue reading <span class="meta-nav">→</span>

Uncategorized June 27, 2023 MP Development