Who are the best food marketing agencies? Chances are, you’re reading this because you searched for “best food marketing agencies” or something similar. That would make perfect sense; though your need for a partner is specific, even unique, it’s much easier to start a search on a broad scale and narrow down as you go.… Continue reading <span class="meta-nav">→</span>
Last year, my (former) physician sent me from his office with a prescription for “eat more bran.” Bran didn’t help. Bran, it turns out, was one of the reasons I had to see the doctor in the first place. As I would learn through self-diagnosis a few weeks later, I have (and have had for… Continue reading <span class="meta-nav">→</span>
If I remember correctly, the first book I was assigned to read in high school is The Art of War by Sun Tzu. Arguably a relatively inaccessible piece of literature to expect a 14-year-old to rightly apply to life, it is one that I can now, years later, recognize as applicable to the workplace, particularly… Continue reading <span class="meta-nav">→</span>
Who is the best pet marketing agency? Chances are good that you’re reading this because you searched for “best pet marketing agencies” or something close to it (“pet industry marketing,” e.g.). That would make perfect sense. Though your situation is personal and specific, it’s much easier to start big and narrow from there. This is… Continue reading <span class="meta-nav">→</span>
Holiday marketing may be more ubiquitous than ever, given the ease of publishing content on social media, and yet doing it well has not gotten easier. Social media and digital marketing have increased expectations that brands will do something for any given holiday: after all, everyone else is. Yet the prevalence of these holiday promotions,… Continue reading <span class="meta-nav">→</span>
After a lot of hard work, we’re proud to announce (and show off a bit of) our partnership with a Midwestern pet food manufacturer and, a bit farther south, Duck Commander. We’ve worked on this dog food (and treats!) project from its infancy, and while there’s still more work to be done, here’s an overview… Continue reading <span class="meta-nav">→</span>
The Guardian reports that the large UK bookstore chain Waterstones has opened three small branches without the chain’s branding. The three stores are individually named—Southwold Books, Harpenden Books, and The Rye Bookshop—located in small towns that previously lacked a bookstore, and have a smaller footprint than the typical branded store. Waterstones managing director told The… Continue reading <span class="meta-nav">→</span>
Transparency is the biggest trend reshaping the food, pet, and nutrition industries today. We have dedicated significant analysis to the trend on this site, but we also want to make sure our readers are aware of relevant news on the topic, whether we analyze it or not. This post represents our first transparency report, covering the latter… Continue reading <span class="meta-nav">→</span>
The FDA recently announced changes to the Nutrition Facts label, with more details about sugar. Starting in 2018 [1], the FDA will require Nutrition Facts labels to distinguish between sugars found naturally in ingredients and sugars added, both in grams and a percentage of daily recommended value. The FDA is recommending no more than ten… Continue reading <span class="meta-nav">→</span>
With a nationwide GMO labeling bill now signed into law, brands are attempting to sort out what the new requirements will mean for their products. Although the FDA has until summer 2019 to establish the full rules for the law—and even longer to enforce them—the length of supply chains means that brands are already pondering… Continue reading <span class="meta-nav">→</span>
Pet Marketing Insights The above list isn’t a sampler of pet industry trends. Rather, it’s a list of realities that we, as a brand growth firm and full-service marketing agency, treat as basic facts informing our pet marketing insight, strategy, and tactics. What really gets us excited are the deep cross-connections among trends and consumer behavior… Continue reading <span class="meta-nav">→</span>
Since our beginning as food industry consultants 15 years ago, we’ve remained focused on the food industry. We’ve done so partly because the food industry is where we started and what we love. But we’ve also done so because we place great importance on the value of focus. Effective food industry branding and marketing require… Continue reading <span class="meta-nav">→</span>
I’m a nerd. I grew up with a Nintendo controller in my hands; I’ll stay up until the small hours to catch Vincent Price or Hammer Films horror marathons; and my personal geography is dotted with mountains of unread books—on topics ranging from 17th century Dutch painting to the history of punctuation. I’m especially a… Continue reading <span class="meta-nav">→</span>
As a brand development agency, we handle a lot of visual identity projects for our partners—both consumer-facing and B2B. Those projects are often the first tangible deliverable of a well-rounded branding campaign. As a designer, I love taking on that responsibility, especially the work that goes into crafting a logo—that small graphic mark that our… Continue reading <span class="meta-nav">→</span>
(This is part of an ongoing series of posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) Brands in food and beverage processing have the challenge—and the privilege—of talking with consumers about three issues that tend to conflict us: food, technology,… Continue reading <span class="meta-nav">→</span>