Exploring Life & Business with Tracy Landau of MarketPlace
Service: Custom Research
Pet food brands look to pet supplement shoppers
Looking to the future of supplements for seniors
Pet supplement buyers adopt trends early
White Paper: Unlocking Insights into the Supplement Consumer
Consumers want it all from immune health products
Survey looks at consumers’ interest in functional indulgence
Functional indulgence has room for brownies
Protein-fortified coffee beverages
How to Forecast Trends in Food, Pet, and Wellness
Over the course of almost 11 years partnering with food, pet, and wellness companies, I’ve done a fair bit of what I’ll call “trend forecasting.” Wondering how to forecast trends for the foot, pet, and wellness industries? So, for instance, when we helped a leader in the dog jerky space solve brand architecture and positioning… Continue reading <span class="meta-nav">→</span>
Webinar: Emerging Pet Trends Influenced by Human Health and Wellness
Welcome to our Webinar on emerging pet trends. Have you ever encountered a person who looks like their pet? Some speculate that this curious phenomenon may be due to mere-exposure effect. Put simply, people tend to favor the familiar. And as people become more familiar with functional ingredients, sustainability, the microbiome, and beyond, these familiar… Continue reading <span class="meta-nav">→</span>
Synbiotic beverage taps trending categories
White Paper: 2021 Pet Parent Trends & Insights
3 tips for marketing functional beverages
Should I Build an In-house Agency?
These days, marketing requires brands to be highly responsive and integrated in their approach, able to generate the perfect social post at the perfect time or to push updates to their software on a daily and hourly basis. This challenge, among other factors, has driven an increasing number of consumer brands to shift to an… Continue reading <span class="meta-nav">→</span>