Consumers want it all from immune health products
Service: Brand Development
Survey looks at consumers’ interest in functional indulgence
Functional indulgence has room for brownies
Protein-fortified coffee beverages
How to Forecast Trends in Food, Pet, and Wellness
Over the course of almost 11 years partnering with food, pet, and wellness companies, I’ve done a fair bit of what I’ll call “trend forecasting.” Wondering how to forecast trends for the foot, pet, and wellness industries? So, for instance, when we helped a leader in the dog jerky space solve brand architecture and positioning… Continue reading <span class="meta-nav">→</span>
Webinar: Emerging Pet Trends Influenced by Human Health and Wellness
Welcome to our Webinar on emerging pet trends. Have you ever encountered a person who looks like their pet? Some speculate that this curious phenomenon may be due to mere-exposure effect. Put simply, people tend to favor the familiar. And as people become more familiar with functional ingredients, sustainability, the microbiome, and beyond, these familiar… Continue reading <span class="meta-nav">→</span>
Synbiotic beverage taps trending categories
White Paper: 2021 Pet Parent Trends & Insights
Brandcrumbs: Brand Strength = Facts + Convictions
(This is part of a series of ongoing posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) I reset two internet passwords this week. I feel more secure now. Better than that, I feel strong—because I treated my password resets like a brand… Continue reading <span class="meta-nav">→</span>
3 tips for marketing functional beverages
Emerging Trends From Natural Products Expo West 2021
If conferencing in 2020 was an unpredictable experience, for our team, attending the hybrid Natural Products Expo West brought some welcome familiarity. Maybe it was just our increased comfort level with virtual events after a year full of them, but as we perused the virtual halls of Natural Products Expo Virtual, we could have sworn… Continue reading <span class="meta-nav">→</span>
Creating children’s food that satisfy the whole family
Innovative and Disruptive Brands of 2020 in Dietary Supplements
We’re looking back at some of our favorite discoveries of the year 2020 in some of the sectors we serve. This second post of the series, the health and wellness sector, our focus is on dietary supplement brands and products. With the COVID-19 pandemic making personal health a topic of daily concern worldwide, the supplement… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2020 in Pet
At the end of 2020, we looked back at some of our favorite discoveries of the year in some of the sectors we serve. In this final post of the series, we look at the pet and animal category to find innovative and disruptive brands leading the way in 2020. As it changed so many… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2020 in Food and Beverage
Here at the end of a disrupted and disruptive year, we’re looking back with gratitude at some of the good things of the year. Specifically, in this post and following, we’ll be examining some of our favorite discoveries of the year in each of the sectors we serve, in our second annual series on innovative and disruptive food and… Continue reading <span class="meta-nav">→</span>