2025 survey data from Nextin Research by MarketPlace of dog and cat owners reveals that the differences between preferences for wet and dry food are indicative of other attitudes. For example, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers. Learn more in this article written for… Continue reading <span class="meta-nav">→</span>
Nextin Research’s 2025 consumer survey of 1,201 dog owners suggests there is strong demand for products that support digestive health in dogs, and biotics may be driving pet food purchases: Read this article in Pet Food Processing to learn more.
Petfood Industry’s Trending: Pet Food Podcast host Lindsay Beaton talked with MarketPlace about novel proteins, biotic benefits, pet parent shopping trends, and the top social media platform to watch next year. Listen to the full episode here.
MarketPlace Branding, a leading strategy, marketing, and creative firm serving human and pet nutrition brands, is excited to announce recent accolades from Hermes Creative Awards and Graphic Design USA (GDUSA). MarketPlace received three Gold Winner Hermes Creative Awards and two Honorable Mentions: The international creative competition, in its 18th year, is one of the largest… Continue reading <span class="meta-nav">→</span>
The leading strategy and branding firm focused on nutrition and wellness brands is exhibiting at this year’s Natural Products Expo West show in Anaheim, which serves as the impetus for some of the year’s biggest food and beverage launches. Continue reading <span class="meta-nav">→</span>
