If conferencing in 2020 was an unpredictable experience, for our team, attending the hybrid Natural Products Expo West brought some welcome familiarity. Maybe it was just our increased comfort level with virtual events after a year full of them, but as we perused the virtual halls of Natural Products Expo Virtual, we could have sworn… Continue reading <span class="meta-nav">→</span>
We’re looking back at some of our favorite discoveries of the year 2020 in some of the sectors we serve. This second post of the series, the health and wellness sector, our focus is on dietary supplement brands and products. With the COVID-19 pandemic making personal health a topic of daily concern worldwide, the supplement… Continue reading <span class="meta-nav">→</span>
In the fall of 2019, we conducted a survey to uncover insights into what consumers want in a supplement brand. These findings were presented at the SupplySide West conference in Las Vegas. We conducted a follow-up survey to better understand how supplement consumers have been affected after COVID-19. Our CMO Tracy Landau shared these findings… Continue reading <span class="meta-nav">→</span>
Read Article
We’re looking back at some of our favorite discoveries of 2019 in a series of posts covering each of the sectors we serve. In this post, we look at the health and wellness sector, with a focus on human dietary supplements. This is a constantly changing sector that reflects new health challenges and solutions in… Continue reading <span class="meta-nav">→</span>
If you’re here, there’s a good chance you were at SupplySide West 2019 and you attended Tracy’s talk, “What Consumers Want in a Supplement Brand.” Firstly, thank you for attending! We hope it was a good use of your time in Vegas, where you otherwise could have been making a serendipitous connection or donning a… Continue reading <span class="meta-nav">→</span>
Read Article
Perhaps no label has more power over the health-focused consumer than that of “superfood.” A superfood is a whole food with uniquely valuable nutrition benefits. One food after another has been labeled a superfood, from blueberries to açai berries to kale, resulting in booming sales. A study identified newly-popularized superfoods as one of the top 10 food… Continue reading <span class="meta-nav">→</span>