How do you brand a body of people? How do you market a symbol? How do you design a great user experience for a constantly changing demographic group? Those are but a few of the many, many worldview-heavy challenges we faced as we created a website for Memorial Presbyterian Church (PCA) in St. Louis. We… Continue reading <span class="meta-nav">→</span>
There are probably only two places where you can find a DJ spinning tunes for a baby food brand, a grown man dressed as the Lorax, and a yogurt container the size of a condo. The first is New York’s hottest nightclub, where I’ve never been, and the second, from which I just returned, is… Continue reading <span class="meta-nav">→</span>
We recently began working with Martin Bauer Inc, an integrated division of the Martin Bauer Group, a German-based supplier of herbal and fruit infusions, teas, and tea extracts. Their customers include companies from the tea, beverage, and pharmaceutical industries, and we’re working with them on marketing tea ingredients to help them break into the US… Continue reading <span class="meta-nav">→</span>
We’re very excited to be working with Roquette, a world leader in the ingredients industry offering a wide range of products and solutions in human nutrition, pharmacy-cosmetology, paper/board, chemistry-bioindustry, and animal nutrition. Experts in polyols and the leading European producer of maltodextrins, pyrogen-free raw materials, and cationic starches, Roquette has factories in Europe, America, and… Continue reading <span class="meta-nav">→</span>
It has long been a tradition of MarketPlace to partner with organizations that give back to the community. One of our favorites is Gateway 180.Gateway180: Homelessness Reversed, located in downtown St. Louis, is a resource for women and children experiencing the unimaginable burden of homelessness. They provide a safe and nurturing emergency shelter along with services… Continue reading <span class="meta-nav">→</span>
There are few things I’d rather do than photograph dogs. It’s the perfect mix of so many of the things I enjoy; not only do I get to spend time with dogs, I get to spend time behind the camera, and I get to see the dogs’ owners’ faces when I show them the results.… Continue reading <span class="meta-nav">→</span>
“Bring rubber boots”—that was my only advice for Elliott, our multimedia producer, the day before we visited a dairy farm for a video we’re producing. Elliott didn’t listen. Poor Elliott’s shoes. Rough start. But the cows sure were cute. Right, Elliott? We started with an up-close and personal tour of the farm as we snapped… Continue reading <span class="meta-nav">→</span>
When we’re not marketing food, we’re discussing, praising, preparing, or consuming it. Does this qualify us to discuss the holidays? You bet your fruitcake. No matter who, where, or how you are, your holiday memories involve food. The holidays don’t exist because of food, but they probably wouldn’t exist without it. I could recommend trying… Continue reading <span class="meta-nav">→</span>
Typically, I pay more notice to my VHS collection of MacGyver episodes than to political conventions, but in 2004, even I cared about politics, as a handful of bloggers was issued press credentials for the Democratic and Republican conventions. This small act of validation signaled a large-scale shift in the way that Americans consume media.… Continue reading <span class="meta-nav">→</span>
You look out the window and spot a ticket tucked under your windshield wiper. Apparently, you can’t park on the 33rd% of the north corner of the block between 1:47 and 3:43 PM on the seventeenth cloudy day of the summer equinox as defined by the City Planning Commission’s Tertiary Regulations Committee. You’re in no… Continue reading <span class="meta-nav">→</span>
Store brands, over the last two years, have protected or increased their market share in 75% of the top 100 consumer packaged goods categories* For over a decade, private label brands have outpaced national brand favorites in several categories. The economy, to a significant degree, has driven consumers to explore private labels. But the economy… Continue reading <span class="meta-nav">→</span>
MarketPlace is proud to be a Sensient partner, so we were excited recently to be notified by BNP Media that our Sensient Colors’ Beverage Ad (“The Bold Difference In Your Brand”) achieved high recognition and recall scores, resulting in an Advertising Excellence Award as issued by AdScore® Publication Research. AdScore is an independent research firm… Continue reading <span class="meta-nav">→</span>
If you don’t already know The Nutrition Education People, I hope you’ll get to know them soon. They’re the heart behind the St. Louis District Dairy Council (SLDDC), a nonprofit nutrition education organization whose mission, since 1932, has been to communicate the role and necessity of dairy as part of a healthy diet. The SLDDC… Continue reading <span class="meta-nav">→</span>
If you were of drinking age in the 80’s and 90’s, you probably know that a beer drinker had few options back then (in America, at least, and especially in the AB-dominated Midwest). There certainly weren’t many imports at that time, the craft beer movement had barely taken root, and homebrewing had been legal for… Continue reading <span class="meta-nav">→</span>
I love this word: “Particibrands.” Trendwatching.com (an entity I have a strong affection for) defines the Particibrands trend as “to remain relevant, brands have no choice but to follow, adapt to, but most importantly participate in consumer culture, in all its joyous chaos and excitement.” So what does this mean for the food and beverage… Continue reading <span class="meta-nav">→</span>