Pet Trends: The 2024 Consumer Insights Report by MarketPlace
Take a deep dive into the pet category with this 42-page report highlighting pet trends and consumer insights. Grounded in data from 765 of today’s pet parents, these pet trends lend a forward-looking perspective to pet supplement, treat, food, and ingredient businesses.
For several years, MarketPlace has tracked pet trends via an annual survey of U.S. pet parents designed to track audience awareness, attitudes, and behaviors related to the pet nutrition category. This report is based on our survey of 765 pet parents (those who own at least one dog, cat, or horse), including a subset of 282 pet supplement shoppers.
In this 42-page report, we present findings from this study, including:
→ Pet trends influencing supplements, food, and treat purchases
→ Ingredients that influence purchase
→ Preferred proteins in pet nutrition
→ Preferred pet supplement formats
→ Benefits (need-states) that drive pet supplement purchase
→ Pet supplement consideration drivers
→ Retail channel and category shopping habits
→ Shifts in pet-related spending
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