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Ingredients on the Rise: Blue-Green Algae (Spirulina)

Spoon of spirulina against pink background linking to supplement ingredient research based on social media listening

(This article covering blue-green algae (spirulina) is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of spirulina, its… Continue reading <span class="meta-nav">→</span>

Ingredients on the Rise: Butterfly Pea Flower

Butterfly pea flower animated gif of lemon juice color change linking to discussion of color in driving CPG sales

(This article covering butterfly pea flower is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of the pea… Continue reading <span class="meta-nav">→</span>

What is Threads: The New Twitter or Innovative New Platform?

Green block with light green thread linking to Threads POV on the new social media platform

Within the first 24 hours of the launch announcement, Mark Zuckerberg’s newest addition to the Meta portfolio succeeded in garnering 30 million users. Threads, a text-based app currently only available on mobile devices, is poised to become one of the fastest-rising social media platforms.  If you are one of the 102 million (and growing) early… Continue reading <span class="meta-nav">→</span>

The Influence of Branded Ingredients in the Dietary Supplement Industry

Three glasses with pills as thumbnail image for POV on the merits of branded ingredients in the supplement industry

In the vast landscape of the dietary supplement industry, branded ingredients have emerged as an undeniable force, captivating both nutraceutical manufacturers and consumers alike. Branded ingredients such as Cognizin®, Wellmune, or DE111, serve as cornerstone examples, offering unique benefits and garnering attention in a highly competitive market. So, what makes branded ingredients so appealing? Let’s… Continue reading <span class="meta-nav">→</span>