Did you know that sriracha is a style of hot sauce, not a brand of sauce? Just like ketchup, sriracha can be manufactured by anyone. However, in the U.S. at least, when someone says sriracha (or rooster sauce for that matter), they’re talking about Huy Fong Food’s spicy elixir with the iconic green cap and… Continue reading <span class="meta-nav">→</span>
One of the best lunches I had in recent months was with Carmen Popescu, Senior Project Coordinator of Pharmaceutical Applications at Roquette America. Our conversation ranged from linguistics to Ceaușescu to tabbouleh to the state of higher education in America to hair care products. Carmen is energetic, witty, and warm, the kind of person you… Continue reading <span class="meta-nav">→</span>
I klong weekly. You probably do, too. “Klong” means “a sudden rush of crud to the heart” caused by the realization that you’d said, done, or believed something wrong for a long time. For example, I realized one day years back that I’d been saying and writing the phrase “for all intensive purposes” for at… Continue reading <span class="meta-nav">→</span>
We’re very excited to be working with Roquette, a world leader in the ingredients industry offering a wide range of products and solutions in human nutrition, pharmacy-cosmetology, paper/board, chemistry-bioindustry, and animal nutrition. Experts in polyols and the leading European producer of maltodextrins, pyrogen-free raw materials, and cationic starches, Roquette has factories in Europe, America, and… Continue reading <span class="meta-nav">→</span>
Typically, I pay more notice to my VHS collection of MacGyver episodes than to political conventions, but in 2004, even I cared about politics, as a handful of bloggers was issued press credentials for the Democratic and Republican conventions. This small act of validation signaled a large-scale shift in the way that Americans consume media.… Continue reading <span class="meta-nav">→</span>
Store brands, over the last two years, have protected or increased their market share in 75% of the top 100 consumer packaged goods categories* For over a decade, private label brands have outpaced national brand favorites in several categories. The economy, to a significant degree, has driven consumers to explore private labels. But the economy… Continue reading <span class="meta-nav">→</span>
Landshire is a manufacturer and marketer of packaged sandwiches and snacks distributed throughout the United States. Landshire had a business-to-business website and needed a consumer-driven website that also promoted their companies’ growing capabilities. Moreover, Landshire was receiving pressure from Walmart to boost sales or face the loss of shelf space. We worked with Landshire to… Continue reading <span class="meta-nav">→</span>
Baldwin Richardson Foods is a manufacturer of ingredients and products for the industrial and foodservice markets. Additionally…they produce and market (3) distinct consumer brands. Challenging? Yes. In approaching the development of this new website, our two largest tasks were to 1) develop a brand face for Baldwin Richardson as an identity did not exist and… Continue reading <span class="meta-nav">→</span>