Telling a Sweet Story: MarketPlace + Nutrinova

As a food marketing agency, we offer expertise and experience in all stages of a product’s lifecycle, from raw material to consumer packaged good. While our collective knowledge spans B2B and B2C food, beverage, and ingredients industries, our individual interests are varied. Some of us are really into craft beers, some of us have decades of experience with flavors, some of us are respected leaders in animal care and nutrition, some of us are very active in the gluten-free community, and so on. Greater than our collective expertise and individual interests, though, is our shared passion for helping our partners shape their brands, tell their stories, and sell their services, solutions, and products to their markets. So when we forge a new partnership, we’re excited by the possibilities and the opportunity to tell a new story.

One of our newest partnerships is with Nutrinova, a division of Celanese and a leading global producer of sweetening and preservative solutions for a wide variety of food, pharmaceutical, consumer goods, and industrial applications. Nutrinova is the inventor of Sunett® Acesulfame Potassium (AceK) and a leading manufacturer of potassium sorbate and sorbic acid. With over 50 years of experience in the production and application of high quality ingredients, they’re a trusted name, and we’re honored by the partnership with a world-class division like Nutrinova and look forward to collaborating to tell their story to the ingredients industry through smart sweetener marketing.