Transparency. It’s what consumers have come to expect from the brands they buy, especially when it involves their food. It’s why many brands have turned to transparency campaigns to communicate their commitment to consumers. From the geographic origin of ingredients to how – and by whom – they are grown and harvested, consumers expect more… Continue reading <span class="meta-nav">→</span>
During the power outage that halted Super Bowl XLVII, one tweet made a bright impression, becoming one of the most retweeted messages of all time. The tweet itself: “Power out? No problem.” It was accompanied by an image of a dimly lit Oreo and the caption “You can still dunk in the dark.” In addition… Continue reading <span class="meta-nav">→</span>
Starbucks has been slinging (can you sling a latte?) its incredibly popular Pumpkin Spice Latte for around a decade. While they didn’t invent the spice combination, they’re at least partially responsible for the increased pumpkin-spicing of our drinks and desserts every fall for the past ten years. Drinks and desserts are one thing, but now… Continue reading <span class="meta-nav">→</span>
The holiday season is staring us down. Seeing Thanksgiving tchotchkes in stores already is stressful, but what’s more stressful about this season is budget planning. If, like us, you’re responsible for marketing products and building brands, this tends to be a precarious time of year, as you’re simultaneously carrying out the remainder of your marketing… Continue reading <span class="meta-nav">→</span>
From the samples to the demonstrations to the entertainment factor (yes, even the tchotchkes), trade shows make us happy. We especially love trade shows that combine the subject matter and disciplines that hit our collective sweet spot. Perhaps no show does that better than SupplySide West. If you’re reading this, you’re probably aware that we… Continue reading <span class="meta-nav">→</span>
I’ve had the pleasure of working with the food ingredient media for over 20 years, 11 years of which has been on behalf of MarketPlace. The media regularly tells me a version of “we love working with you because you really understand media.” At MarketPlace, our job is to provide value to our partners through… Continue reading <span class="meta-nav">→</span>
For businesses whose clients are other businesses, branding – or rebranding – isn’t often a top priority. There are always other tasks to tackle, other fires to put out. Who has time for branding with sales to make, supply issues to resolve, new products to launch, and marketing initiatives to fulfill? The way we see… Continue reading <span class="meta-nav">→</span>
Developing a new website can be daunting, all-consuming, and intimidating. There are so many details to consider, and with the rate at which technology moves, keeping up can be taxing…and that’s not even considering the maintenance of the content! Because we go through the process regularly with our partners, we’re used to juggling all these… Continue reading <span class="meta-nav">→</span>
I’ve been thinking about insects. Specifically, I’ve been thinking about eating them (or, so far, not eating them). Meat isn’t usually considered a luxury item in western culture, but prices are predicted to rise substantially in the next decade. If meat consumption grows concurrently in developing parts of the world, the strain that meat puts… Continue reading <span class="meta-nav">→</span>
One of the biggest opportunities to make an impression with current and potential food industry partners is the Institute of Food Technologists Expo. A symposium of 1,191 exhibitors, thousands of attendees, and a million split-second opportunities to get the attention of your audience, companies rely on the IFT Expo to build brands, introduce new ingredients,… Continue reading <span class="meta-nav">→</span>
Officially launching a website isn’t the exhale that it used to be. We certainly high-fived and enjoyed the moment recently after we hit the “Publish” button on a new social site for our client FURminator, but we sat right back in our seats after the high-five and got back to work creating more content. The… Continue reading <span class="meta-nav">→</span>
Why social media for B2B? When the first social media platforms started popping up – Twitter, facebook, Instagram – people didn’t know what to use them for. “Do I really need to share my every waking thought in 140-character increments? Do my friends really need to see an artfully arranged photo of every meal I… Continue reading <span class="meta-nav">→</span>
On Tuesday, January 15, Facebook introduced its latest update, Graph Search. As this new functionality is rolled out, users will be able to search – and be found – in new ways. Instead of simply seeking a person, place, or thing, Facebook users will be empowered to qualify searches with people my friends know, places… Continue reading <span class="meta-nav">→</span>
One of the best lunches I had in recent months was with Carmen Popescu, Senior Project Coordinator of Pharmaceutical Applications at Roquette America. Our conversation ranged from linguistics to Ceaușescu to tabbouleh to the state of higher education in America to hair care products. Carmen is energetic, witty, and warm, the kind of person you… Continue reading <span class="meta-nav">→</span>
Probably the best thing about working at MarketPlace is that most of my passions converge in my office. I get to design websites, study analytics, stay current on social media and video marketing technology, to name a few. When I leave the office, I take those passions with me and head home, where I get… Continue reading <span class="meta-nav">→</span>