When we’re not marketing food, we’re discussing, praising, preparing, or consuming it. Does this qualify us to discuss the holidays? You bet your fruitcake. No matter who, where, or how you are, your holiday memories involve food. The holidays don’t exist because of food, but they probably wouldn’t exist without it. I could recommend trying… Continue reading <span class="meta-nav">→</span>
Typically, I pay more notice to my VHS collection of MacGyver episodes than to political conventions, but in 2004, even I cared about politics, as a handful of bloggers was issued press credentials for the Democratic and Republican conventions. This small act of validation signaled a large-scale shift in the way that Americans consume media.… Continue reading <span class="meta-nav">→</span>
If you were of drinking age in the 80’s and 90’s, you probably know that a beer drinker had few options back then (in America, at least, and especially in the AB-dominated Midwest). There certainly weren’t many imports at that time, the craft beer movement had barely taken root, and homebrewing had been legal for… Continue reading <span class="meta-nav">→</span>
I love this word: “Particibrands.” Trendwatching.com (an entity I have a strong affection for) defines the Particibrands trend as “to remain relevant, brands have no choice but to follow, adapt to, but most importantly participate in consumer culture, in all its joyous chaos and excitement.” So what does this mean for the food and beverage… Continue reading <span class="meta-nav">→</span>
Every Winter I miss the smell of fresh cut grass and the sunny weekends spent down at the creek and find myself wondering, “Why do I live in a part of the country where there are four distinct seasons?” But this Winter, I managed to break that cycle. A friend of mine gifted me a… Continue reading <span class="meta-nav">→</span>