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From the samples to the demonstrations to the entertainment factor (yes, even the tchotchkes), trade shows make us happy. We especially love trade shows that combine the subject matter and disciplines that hit our collective sweet spot. Perhaps no show does that better than SupplySide West.

If you’re reading this, you’re probably aware that we focus on food, beverages, and ingredients. SupplySide West definitely lines up with us there, with its education, training, and workshops on everything from GMPs to supply chain partnership in the dietary supplements industry to weight management trends, health claims, and sweetener innovation. And it definitely succeeds in “gathering ingredient buyers and sellers from around the world, bringing together the suppliers and buyers that drive the dietary supplement, food, beverage, animal nutrition, personal care and cosmetic marketplace.”

What really makes SupplySide West 2013 special for us is its inclusion of animal nutrition as a focus. We spend a lot of time studying and anticipating trends in nutrition (and purchasing behavior) for human food, and as a result, we’re well-suited to apply that insight to those looking for marketing insight and strategy in animal and pet nutrition. We’re constantly learning, looking to convert knowledge into tactics, so we’re especially excited about the SupplySide Animal Nutrition Insights Summit.

Aside from working with some of our partners to bring SupplySide trade show strategy to life in the form of booth design, events, and lead generation tactics (if you’re still preparing and have needs, give us a call so we can talk about how we can help!), we’re busy trying to figure out how to clone ourselves so that we get the most we can out of SupplySide West 2013 from November 12-16 in Las Vegas. We can’t wait to arrive, and if you or your company will be there and we haven’t had a chance to meet, we’d love to do so. Please call or email us today so we can set up a time to talk at our booth (26100), your booth, or some place in between!

Jeremy Higgins
Jeremy Huggins is a MarketPlace alum. He oversaw our creative and writing teams, led naming projects, and ensured that all of our brand development work is thorough, thoughtful, and meaningful.