Service: Brand Development

Although the food industry has historically been dominated by entrenched major brands, startups and venture capital have begun to move aggressively into food and beverage and agriculture, rightly perceiving the industry to be both exciting and profitable. High-profile food startups like KRAVE and Blue Bottle Coffee have found success bringing an entrepreneurial, tech-centric ethos to food and… Continue reading <span class="meta-nav">→</span>

Food companies confront no more sensitive topic today than the debates over genetically modified organisms (GMOs). Consumers are deeply concerned, asking questions like “What are GMOs doing to our food supply,” “Are they dangerous,” and, whether they are or not, “Should they be labeled?.” Many of us have strong opinions about these questions, and even… Continue reading <span class="meta-nav">→</span>

Last year, my (former) physician sent me from his office with a prescription for “eat more bran.” Bran didn’t help. Bran, it turns out, was one of the reasons I had to see the doctor in the first place. As I would learn through self-diagnosis a few weeks later, I have (and have had for… Continue reading <span class="meta-nav">→</span>

Transparency is the biggest trend reshaping the food, pet, and nutrition industries today. We have dedicated significant analysis to the trend on this site, but we also want to make sure our readers are aware of relevant news on the topic, whether we analyze it or not. This post represents our first transparency report, covering the latter… Continue reading <span class="meta-nav">→</span>