I’ve been thinking about insects. Specifically, I’ve been thinking about eating them (or, so far, not eating them). Meat isn’t usually considered a luxury item in western culture, but prices are predicted to rise substantially in the next decade. If meat consumption grows concurrently in developing parts of the world, the strain that meat puts… Continue reading <span class="meta-nav">→</span>
One of the biggest opportunities to make an impression with current and potential food industry partners is the Institute of Food Technologists Expo. A symposium of 1,191 exhibitors, thousands of attendees, and a million split-second opportunities to get the attention of your audience, companies rely on the IFT Expo to build brands, introduce new ingredients,… Continue reading <span class="meta-nav">→</span>
Officially launching a website isn’t the exhale that it used to be. We certainly high-fived and enjoyed the moment recently after we hit the “Publish” button on a new social site for our client FURminator, but we sat right back in our seats after the high-five and got back to work creating more content. The… Continue reading <span class="meta-nav">→</span>
Did you know that sriracha is a style of hot sauce, not a brand of sauce? Just like ketchup, sriracha can be manufactured by anyone. However, in the U.S. at least, when someone says sriracha (or rooster sauce for that matter), they’re talking about Huy Fong Food’s spicy elixir with the iconic green cap and… Continue reading <span class="meta-nav">→</span>
When’s the last time you clicked on a banner ad? Or felt anything but annoyed by one? After years of increasingly aggressive banners – flashing, expanding, even sneaking onscreen – we’ve started to train ourselves, when not actively despising them, to ignore them. But that doesn’t mean they can’t be worth the investment. So why… Continue reading <span class="meta-nav">→</span>
Why social media for B2B? When the first social media platforms started popping up – Twitter, facebook, Instagram – people didn’t know what to use them for. “Do I really need to share my every waking thought in 140-character increments? Do my friends really need to see an artfully arranged photo of every meal I… Continue reading <span class="meta-nav">→</span>
Of all the exciting things that happen at MarketPlace on a regular basis, one of my favorites is when we kick off new partnerships. One of our most recent partners is IDF (International Dehydrated Foods), a global leader in the design and production of poultry, meat, and broth ingredients. We recently began work with IDF… Continue reading <span class="meta-nav">→</span>
On Tuesday, January 15, Facebook introduced its latest update, Graph Search. As this new functionality is rolled out, users will be able to search – and be found – in new ways. Instead of simply seeking a person, place, or thing, Facebook users will be empowered to qualify searches with people my friends know, places… Continue reading <span class="meta-nav">→</span>
Initiate dinner plans with friends through Facebook, seek out Yelp reviews before choosing a restaurant, arrive at the location and check in on Foursquare, crowdsource menu recommendations through Twitter, photograph and post an image of your meal with Instagram – all before taking your first bite. Welcome to dining in a social media society. With… Continue reading <span class="meta-nav">→</span>
As the taste of Thanksgiving fades with the last leftover turkey sandwich, we begin to anticipate the arrival of upcoming holidays and the dishes that will mark those occasions. While Christmas or Hanukkah may come to mind, there are a number of lesser-known holidays right around the corner. Take November 30th, for instance; it’s National… Continue reading <span class="meta-nav">→</span>
The twitterverse and tech blogs are abuzz: as of today, one million apps have been launched via Apple’s App Store. While gaming apps tend to have the highest number of downloads (shout out to Angry Birds), there are a number of food, photo, news, and music apps worth checking out. To commemorate this million-app milestone,… Continue reading <span class="meta-nav">→</span>
One of the best lunches I had in recent months was with Carmen Popescu, Senior Project Coordinator of Pharmaceutical Applications at Roquette America. Our conversation ranged from linguistics to Ceaușescu to tabbouleh to the state of higher education in America to hair care products. Carmen is energetic, witty, and warm, the kind of person you… Continue reading <span class="meta-nav">→</span>
In 2008, flax was all the rage among health-conscious consumers. Declarations of its near-magical powers significantly boosted consumer recognition of this cancer-preventing, menopause-easing superfood. Cooking shows made classic baked goods healthier with the incorporation of flaxseed. Magazines urged consumers to sprinkle it on their cereal and yogurt for an added health boost. Boasting high fiber… Continue reading <span class="meta-nav">→</span>
At a recent industry trade show, several attendees asked me, throughout the course of an afternoon, what a food marketing agency does and why an agency would have a booth at a food show. Though my colleagues will tell you I’ve never offered a simple answer in my life, the answers this time really were… Continue reading <span class="meta-nav">→</span>
As a food marketing agency, we offer expertise and experience in all stages of a product’s lifecycle, from raw material to consumer packaged good. While our collective knowledge spans B2B and B2C food, beverage, and ingredients industries, our individual interests are varied. Some of us are really into craft beers, some of us have decades… Continue reading <span class="meta-nav">→</span>