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Over the last few months, we’ve worked alongside a successful B2B brand with over 45 years of experience in trace mineral animal supplements to launch its first consumer brand: TruCare Trace Mineral Supplements. We’ve thoroughly enjoyed working through the brand development process with them, beginning with brand discovery and market research, which led to positioning and concepting for the brand identity.

animal supplements branding

With the brand identity in place, we developed packaging for the TruCare line of top-dress animal supplements, working with our partners to ensure that the packaging not only looks great on shelf (and on Amazon!) but also effectively communicates product features, benefits, and guidelines on the principal display panels and through clear presentation of the Guaranteed Analysis, Ingredients, and Feeding Instructions. That was a mouthful. But if there’s an equivalent in the marketing world to a “mouthful,” it’s packaging.


Packaging, notably for food, can become complicated. Because of our focus on the food and ingredients industry, we have deep experience at every step in the product commercialization process, so we’re able to ensure that requirements are met—along with deadlines—at every checkpoint along the way, from concept through retail.

We love the brand development process, and we’re grateful for every opportunity to work with partners who entrust us to bring new products to life in new markets. We’re excited to continue this partnership, having developed a new website for TruCare and beginning the work of promoting TruCare through integrated marketing and ongoing brand development. To see more examples of this kind of work, please see our Case Studies or, better yet, give us an email or call and we’d love to talk you through some examples you might not find on the website!

Jeremy Higgins
Jeremy Huggins is a MarketPlace alum. He oversaw our creative and writing teams, led naming projects, and ensured that all of our brand development work is thorough, thoughtful, and meaningful.