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Nextin Research by MarketPlace
This year at SupplySide West, we’ve launched Nextin Research™, our new research storefront making innovation insights for supplement, food, beverage, and pet professionals more accessible than ever.
Building on years of our own MarketPlace consumer research and data, Nextin™ provides turnkey access to forward-looking data and insights that help industry professionals anticipate what’s next.
Inside Each Nextin Research Package
Revelatory insights report (PDF) connecting consumer, supply chain, and market dynamics with innovation insights and ideation starters
Ready-to-use data and charts in PDF and PowerPoint—ready to pull into your next presentation or report
Raw and normalized data sets (Excel) for further analysis by your team or ours
What’s next? We’ve got more in store.
What’s next in supplements? Explore the past behaviors, present rituals, aspirations, and driving forces of U.S. supplement consumers with insights, charts, and data from our 2024 survey of >700 U.S. supplement consumers.
Looking forward from 2024
What’s next in pet trends? Explore the attitudes, behaviors, and motivations of U.S. pet parents with revelatory research encompassing our 2024 survey of >700 U.S. consumers. Includes species-specific insights for each dog and cat.
Wrap up your end-of-year budget with an investment in your future. Pre-Order the 2025 Nextin Bundle: 9 Research Packages featuring consumer survey data, insights reports, and ready-to-use charts and tables grounded in research slated for 2025.
Seeking custom services? Meet MarketPlace.
We’re the food, beverage, supplement, and pet industry specialists who inspire, create, and activate ingredient and product brands for proven business results.
Global enterprises and middle-market food industry businesses work with MarketPlace for product portfolio strategies, B2B ingredient branding, results-driven food marketing management, and high-impact corporate rebrands.
See B2B Food + Beverage Work →
With functional ingredients market expertise and category-specific insights, we help nutraceutical brands grow. With ingredient branding, B2B advertising, and trade show activation, we generate leads and exceed benchmarks.
See Our Branded Ingredient Work →
We’re pet industry consultants. Packaging designers. Marketing experts. Across categories—treats, food, supplements, grooming, dental—we inform innovation and develop pet brands that drive sales and distribution.
When food and beverage brands seek to gain share, they turn to MarketPlace. As “the food marketing agency,” we specialize in rebranding and marketing CPG food brands for growth. From the retail shelf to the digital shelf, we drive results.
Our Food Branding & Marketing Work →
Informed by our immersion in the functional ingredients market, we know how to connect supplements and their audiences. We understand the connections between ingredients and need-states. Clinicals and claims. Packaging and purchase decision.
Our Work in the Supplement Space →
From canine and feline to equine and bovine, we’ve worked with global leaders in B2B animal nutrition. And we’ve worked with those in the functional ingredients market who are established in human health and seek to enter the animal space.
Ready to discuss your strategy? Let’s talk.
Summary of MarketPlace Services
Business + Brand Strategy
Custom Research
Brand Identity
Packaging
Photography + Videography
Websites
Content Marketing
Advertising + PR
Trade Shows
Social Media
Account-Based Marketing
Lead Generation
Email Marketing
Ecommerce
SEO + SEM
Let’s talk.
Ready to discuss your business goals and objectives? Submit the form below and we’ll be in touch within 1-2 business days.
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