The natural products business in a pandemic
Industry: Health + Wellness
Innovative and Disruptive Brands of 2020 in Dietary Supplements
We’re looking back at some of our favorite discoveries of the year 2020 in some of the sectors we serve. This second post of the series, the health and wellness sector, our focus is on dietary supplement brands and products. With the COVID-19 pandemic making personal health a topic of daily concern worldwide, the supplement… Continue reading <span class="meta-nav">→</span>
In snack bars, ingredients tell the brand’s story
MarketPlace and SupplySide’s Education Series 2020
In the fall of 2019, we conducted a survey to uncover insights into what consumers want in a supplement brand. These findings were presented at the SupplySide West conference in Las Vegas. We conducted a follow-up survey to better understand how supplement consumers have been affected after COVID-19. Our CMO Tracy Landau shared these findings… Continue reading <span class="meta-nav">→</span>
How to speak consumers’ language around efficacy
How Sustainable Packaging Amplifies CPG Brands
Understanding the CBD Consumer
Top Purchase Drivers During Pandemic
Dairy Alternatives Must Deliver On Flavor, Function
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Innovative and Disruptive Brands of 2019 in Dietary Supplements
We’re looking back at some of our favorite discoveries of 2019 in a series of posts covering each of the sectors we serve. In this post, we look at the health and wellness sector, with a focus on human dietary supplements. This is a constantly changing sector that reflects new health challenges and solutions in… Continue reading <span class="meta-nav">→</span>
MarketPlace’s Tracy Landau speaks at SupplySide West 2019
If you’re here, there’s a good chance you were at SupplySide West 2019 and you attended Tracy’s talk, “What Consumers Want in a Supplement Brand.” Firstly, thank you for attending! We hope it was a good use of your time in Vegas, where you otherwise could have been making a serendipitous connection or donning a… Continue reading <span class="meta-nav">→</span>
Consumer Desires Driving Supplement Ideation – Podcast
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Superfoods: Marketing and/or Mysticism
Perhaps no label has more power over the health-focused consumer than that of “superfood.” A superfood is a whole food with uniquely valuable nutrition benefits. One food after another has been labeled a superfood, from blueberries to açai berries to kale, resulting in booming sales. A study identified newly-popularized superfoods as one of the top 10 food… Continue reading <span class="meta-nav">→</span>
What Does a Clean Label Mean to Consumers?
A clean label: the aspiration of the formulator, the obsession of the food executive, the love of the marketing department. Consumer advocates and shifting tastes have pushed the industry toward ingredient statements that are simpler, shorter, and more comprehensible to ordinary consumers—in short, “cleaner.” In response, ingredient companies market their offerings as promoting a clean… Continue reading <span class="meta-nav">→</span>
Don’t Throw the Past Away: Marketing Old New Products
I confess: I’m obsessed with tomatoes, particularly in the late summer and fall. Much of my summer has been dedicated to conducting a sustained defensive action against the local squirrels to preserve my plants—a war which, I am happy to report, I am currently winning. I come by this obsession honestly, as the third generation… Continue reading <span class="meta-nav">→</span>