Nextin Research by MarketPlace talks with NutraIngredients at SupplySide Global to provide attendees a glimpse of the trends shaping the future of dietary supplements. Informed by proprietary consumer research, Nextin connects the dots between trends, innovation, and market opportunity. Watch the interview here.
Hundreds of options. Easy price comparisons. Product ratings and reviews. A recent survey from Nextin Research uncovers purchase drivers for Amazon supplement shoppers, and MarketPlace discusses what the data means for brands with Nutritional Outlook at SupplySide Global 2025. Watch the interview here.
Consumer segmentation of Nextin Research’s latest supplement shopper data helps identify trending need states and product formats driving innovation: Watch the full interview with Nutritional Outlook here.
Recent Nextin consumer research indicates that pet supplement shoppers are more inclined to do research before making a purchase — and are more inclined to consult with a variety of information channels — than the average pet parent. Members can read this article from NutraIngredients+ for more takeaways from the Nextin Pet Trends study.
Female consumers increasingly seek functional beverages tailored to women’s health needs across different life stages, creating opportunities for brands to develop products with targeted benefits in preferred formats. Read this article to learn why women require tailored, evolving nutrition approaches, which beverage formats are gaining popularity, and how brands can go beyond stereotypical marketing.
Parents are demanding healthier, more sustainable snack options for their kids, leaving various opportunities for brands to innovate, according to a new survey by Nextin Research. Read this article on SupplySide Food & Beverage Journal to dive deeper into the data on kids’ snacks.
MarketPlace Branding, a leading strategy, marketing, and creative firm serving human and pet nutrition brands, is excited to announce recent accolades from Hermes Creative Awards and Graphic Design USA (GDUSA). MarketPlace received three Gold Winner Hermes Creative Awards and two Honorable Mentions: The international creative competition, in its 18th year, is one of the largest… Continue reading <span class="meta-nav">→</span>
(This article covering elderberry is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of elderberry, its formulation considerations,… Continue reading <span class="meta-nav">→</span>
The leading strategy and branding firm focused on nutrition and wellness brands is exhibiting at this year’s Natural Products Expo West show in Anaheim, which serves as the impetus for some of the year’s biggest food and beverage launches. Continue reading <span class="meta-nav">→</span>
Amazon Marketplace has transformed the retail landscape and how businesses sell directly to consumers. With over 190 million active monthly users, selling on Amazon can be lucrative for many companies looking to grow their sales. As a member of a supplement company, you may have searched “Can I sell supplements on Amazon?” or “How do I… Continue reading <span class="meta-nav">→</span>
(This article covering blue-green algae (spirulina) is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of spirulina, its… Continue reading <span class="meta-nav">→</span>
(This article covering butterfly pea flower is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of the pea… Continue reading <span class="meta-nav">→</span>
In the vast landscape of the dietary supplement industry, branded ingredients have emerged as an undeniable force, captivating both nutraceutical manufacturers and consumers alike. Branded ingredients such as Cognizin®, Wellmune, or DE111, serve as cornerstone examples, offering unique benefits and garnering attention in a highly competitive market. So, what makes branded ingredients so appealing? Let’s… Continue reading <span class="meta-nav">→</span>
(This article covering psyllium husk is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of psyllium husk, its… Continue reading <span class="meta-nav">→</span>
(This article covering dragon fruit is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of dragon fruit, its… Continue reading <span class="meta-nav">→</span>