The natural products business in a pandemic
Category: Uncategorized
A Food Story: The Regenerative Rancher
Over the course of 2019, we’d been having great conversations internally and with several of our partners about the food supply in general and, more specifically, about the future of meat. Given our founding and our focus, we care not only about trends in proteins and meat alternatives but also about large-scale issues like sustainability,… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2020 in Dietary Supplements
We’re looking back at some of our favorite discoveries of the year 2020 in some of the sectors we serve. This second post of the series, the health and wellness sector, our focus is on dietary supplement brands and products. With the COVID-19 pandemic making personal health a topic of daily concern worldwide, the supplement… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2020 in Pet
At the end of 2020, we looked back at some of our favorite discoveries of the year in some of the sectors we serve. In this final post of the series, we look at the pet and animal category to find innovative and disruptive brands leading the way in 2020. As it changed so many… Continue reading <span class="meta-nav">→</span>
Innovative and Disruptive Brands of 2020 in Food and Beverage
Here at the end of a disrupted and disruptive year, we’re looking back with gratitude at some of the good things of the year. Specifically, in this post and following, we’ll be examining some of our favorite discoveries of the year in each of the sectors we serve, in our second annual series on innovative and disruptive food and… Continue reading <span class="meta-nav">→</span>
Should I Build an In-house Agency?
These days, marketing requires brands to be highly responsive and integrated in their approach, able to generate the perfect social post at the perfect time or to push updates to their software on a daily and hourly basis. This challenge, among other factors, has driven an increasing number of consumer brands to shift to an… Continue reading <span class="meta-nav">→</span>
Brandcrumbs: Why Brand Naming Fails
(This brand naming post is part of an ongoing series of posts we’re calling Brandcrumbs, which are bits and pieces of branding advice left over from our regular conversations about real-world brand positioning challenges.) Brand naming is one of my favorite things to do at MarketPlace. I love the process of moving alphanumeric characters from… Continue reading <span class="meta-nav">→</span>
Refrigerator Marketing: the True Art of Cold
As Brand Growth Partners to food + beverage, pet + animal, and health + wellness brands, we’ve worked with a lot of perishable products: milk, cookies, and sandwiches, to name a few, along with the colors and ingredients that go into them. However, refrigerator marketing was one thing we hadn’t tapped into. How We Entered… Continue reading <span class="meta-nav">→</span>
A Regenerative Supply Chain
At MarketPlace, we love to do our small part in making those connections. Have a healthy ingredient to promote? We can help. Looking to upgrade your supply chain with better connections to healthy ingredients or nutrient-dense foods? We can help there too. Continue reading <span class="meta-nav">→</span>
In snack bars, ingredients tell the brand’s story
MarketPlace and SupplySide’s Education Series 2020
In the fall of 2019, we conducted a survey to uncover insights into what consumers want in a supplement brand. These findings were presented at the SupplySide West conference in Las Vegas. We conducted a follow-up survey to better understand how supplement consumers have been affected after COVID-19. Our CMO Tracy Landau shared these findings… Continue reading <span class="meta-nav">→</span>
How to speak consumers’ language around efficacy
How Sustainable Packaging Amplifies CPG Brands
Environmental Branding: Carpets, Coasters, and Clouds
What does CVS stand for? If you answered “Consumer Value Stores” or “Convenience, Value and Service,” color me impressed. Someone recently asked if I knew what CVS stands for. I said “murky carpet, oppressive red, and rows of overpriced wine.” This is not about CVS. This could be about why the “aha moment” shouldn’t be… Continue reading <span class="meta-nav">→</span>
Understanding the CBD Consumer