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Category: Uncategorized

Food Industry Brand Firm, MarketPlace, Earns Accolades, New Partnerships

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MarketPlace Branding, a leading strategy, marketing, and creative firm serving human and pet nutrition brands, is excited to announce recent accolades from Hermes Creative Awards and Graphic Design USA (GDUSA).  MarketPlace received three Gold Winner Hermes Creative Awards and two Honorable Mentions:  The international creative competition, in its 18th year, is one of the largest… Continue reading <span class="meta-nav">→</span>

Uncategorized June 10, 2024 MarketPlace

Ingredients on the Rise: Elderberry

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(This article covering elderberry is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of elderberry, its formulation considerations,… Continue reading <span class="meta-nav">→</span>

Uncategorized October 23, 2023 Rose Broyles

Why We Changed Our Domain Name

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As a growing brand firm change is always in the air, and we’re excited to share the latest transformation with you. We’ve transitioned from our original domain, “market-pl.com,” to our new home, “marketplacebranding.com.” This was a complex process that required months of care and attention from our team. Wondering why we needed to move domain… Continue reading <span class="meta-nav">→</span>

Uncategorized September 28, 2023 MarketPlace

5 Questions to Ask Before Selling Supplements on Amazon

selling supplements on amazon mobile header image youtheory supplements

Amazon Marketplace has transformed the retail landscape and how businesses sell directly to consumers. With over 190 million active monthly users, selling on Amazon can be lucrative for many companies looking to grow their sales. As a member of a supplement company, you may have searched “Can I sell supplements on Amazon?” or “How do I… Continue reading <span class="meta-nav">→</span>

Uncategorized September 28, 2023 Haley Palmer

Ingredients on the Rise: Blue-Green Algae (Spirulina)

Spoon of spirulina against pink background linking to supplement ingredient research based on social media listening

(This article covering blue-green algae (spirulina) is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of spirulina, its… Continue reading <span class="meta-nav">→</span>

Uncategorized August 18, 2023 Rose Broyles

Ingredients on the Rise: Butterfly Pea Flower

Butterfly pea flower animated gif of lemon juice color change linking to discussion of color in driving CPG sales

(This article covering butterfly pea flower is part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional food, beverage, and supplement ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of the pea… Continue reading <span class="meta-nav">→</span>

Uncategorized July 18, 2023 Rose Broyles

What is Threads: The New Twitter or Innovative New Platform?

Green block with light green thread linking to Threads POV on the new social media platform

Within the first 24 hours of the launch announcement, Mark Zuckerberg’s newest addition to the Meta portfolio succeeded in garnering 30 million users. Threads, a text-based app currently only available on mobile devices, is poised to become one of the fastest-rising social media platforms.  If you are one of the 102 million (and growing) early… Continue reading <span class="meta-nav">→</span>

Uncategorized July 10, 2023 Allison Klinghammer

The Influence of Branded Ingredients in the Dietary Supplement Industry

Three glasses with pills as thumbnail image for POV on the merits of branded ingredients in the supplement industry

In the vast landscape of the dietary supplement industry, branded ingredients have emerged as an undeniable force, captivating both nutraceutical manufacturers and consumers alike. Branded ingredients such as Cognizin®, Wellmune, or DE111, serve as cornerstone examples, offering unique benefits and garnering attention in a highly competitive market. So, what makes branded ingredients so appealing? Let’s… Continue reading <span class="meta-nav">→</span>

Uncategorized July 08, 2023 Megan Hook