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Pet Marketing Insights

  • The pet industry as recession-proof
  • Dogs increasingly anthropomorphized within the family
  • Nutraceuticals making (and will continue to make) serious inroads into the pet food industry
  • Pets with social media accounts
  • Pet food labels mirroring human food labels, typically six to 12 months behind
  • Cat videos
FURminator ad campaign - pet marketing agency

The above list isn’t a sampler of pet industry trends. Rather, it’s a list of realities that we, as a brand growth firm and full-service marketing agency, treat as basic facts informing our pet marketing insight, strategy, and tactics.

What really gets us excited are the deep cross-connections among trends and consumer behavior in the pet market and in the food, beverage, and ingredients industries.

As a branding partner, we made our mark with our expertise in food, and we’ve been able, over the course of the last few years, to apply our corporate intelligence and skill to brand and marketing programs in the pet industry for brands including FURminator, TropiClean, and Zinpro.

To give you a sense of how we help both B2B and consumer companies in the pet industry, here’s a sampling of what we offer:

FURminator social media strategy guide cover

Pet Marketing Strategy

  • Product Development
  • Industry/Category Analysis
  • Competitive Analysis
  • Market Research and Reports
  • Brand and Marketing Strategy
Dog Food Packaging - fieldmade honest food - pet marketing agency

Pet Marketing and Branding

  • Web Design and Development
  • Social Media Strategy
  • In-House Photography and Videography
  • Packaging and POS
  • Print and Digital Advertising
  • Trade Show Coordination
  • SEO
TropiClean packaging promo

Pet Marketing Nurturing

  • Media Management
  • PR
  • Social Media Management
  • Sales Support
FURminator rescue pet adoption poster

Our food industry background and pet marketing insight and success have positioned us well to serve as efficient, strategic partners for those in animal nutrition and pet products. From startup strategy to brand evolution to packaging/retail and even pet food formulation, we’ve partnered at all stages of the pet product commercialization cycle, and we’d love to talk about your needs or show you more of how we can help you sell your pet brand to your marketplace, so if you’re looking for a pet marketing agency or simply for a discussion about your pet company’s latest project, let’s talk today!

Otherwise, please see some of our case studies for more evidence of our position as a pet marketing agency partner. Or, if you’re just in the mood to see folks on the street imitating cats coughing up hairballs, here’s a video we made of that very thing years ago for our partner FURminator on National Hairball Awareness Day:

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MarketPlace is a strategic partner to health and wellness, pet and animal, and food and beverage brands. Through business strategy, industry focus, and marketing expertise, we help our partners grow.