Those at the forefront of innovation are continuously experimenting. Exploring. And, in the case of SupplySide, evolving.
As long-time readers of SupplySide publications and participants at its trade shows, MarketPlace was honored to lead this critical evolution of the SupplySide brand. Here’s a peek at some of our recently unveiled rebrand strategy and identity work.
A Strategy for the Future
A macrocosm of the supply chain, SupplySide is the force that draws supplement, food, and beverage industry professionals together. As these converging categories evolved, so did SupplySide.
Visionary growth and strategic focus go hand-in-hand, so SupplySide selected strategic partner MarketPlace to help refine and energize the brand for its new era.
The Voice of the SupplySide Customer
Armed with immersive research, including customer interviews and boots-on-the-ground experience, MarketPlace defined a new B2B brand strategy and brand architecture that parlayed into revised sub-brand names and a new visual identity across the SupplySide portfolio.
Naming Brands to Make Connections
Its publications (formerly Natural Products Insider and Food & Beverage Insider), adopted the SupplySide moniker in their revised brand names: SupplySide Supplement Journal and SupplySide Food & Beverage Journal. Trade show brands SupplySide West and SupplySide East, which had outgrown their directional labels long ago, became SupplySide Global and SupplySide Connect New Jersey.
With a clear strategy, names, and logo system, we brought SupplySide’s brands into a branded house that serves the nutrition industry across supplement, food, and beverage categories.
B2B Branding + Asset Development
The fresh new identity opened doors to integrated brand assets, including product protocepts, photography, and a series of brand videos.
Bringing a Rebrand to Market
With a robust brand guide and assets, our teams worked together to activate the new SupplySide brand across touchpoints, from refreshing its social media pages to creating a landing page for the brand launch.
Check out the brand video below (we suggest enjoying with sound on) for a taste of this transformative rebrand.
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Services Executed for SupplySide
Competitive Analysis
Voice of the Customer Research
Brand Strategy + Development
Brand Architecture
Messaging Strategy
Visual Identity Systems
Brand Asset Creation
Protocept Packaging
Photography
Video Production
Experiential Design
Social Media Branding
Email Campaign
Press Release