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The articles below are part of a series we’re calling Ingredients on the Rise, where we’re tracking emerging consumer interest in healthy and functional ingredients through a mix of social listening and online research. Read further for insights on the commonly understood benefits and use of trending ingredients like dragon fruit and butterfly pea flower, their formulation considerations, and the broader cultural lens that marks their rising popularity.

Working with MarketPlace

Founded in 2002, MarketPlace is a strategic partner to health and wellness, pet and animal, and food and beverage brands. Through business strategy, industry focus, and marketing expertise, we help our partners grow.

If you have any questions or would like to request more information about our study, please contact us at If you’re working to launch a supplement or food brand or to expand your brand offerings and distribution, we do that too—let’s talk!

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