Why We Changed Our Domain Name
As a growing brand firm change is always in the air, and we’re excited to share the latest transformation with you. We’ve transitioned from our original domain, “market-pl.com,” to our new home, “marketplacebranding.com.” This was a complex process that required months of care and attention from our team.
Wondering why we needed to move domain homes?
Playing the Name Game
As a company founded by two food industry business leaders, MarketPlace was born out of the goal to ultimately make a positive business impact for our partners. It’s in our DNA and is witnessed by the outcomes that we’re able to achieve through our, “strategy, first and always approach”. We help our brand partners—whether they are a nutrition ingredients company or CPG brand—succeed in their respective marketplace by aligning their products, services, and brands to their customer’s needs. Thus, we were aptly named MarketPlace.
When you regularly execute research and predict market and consumer trends, you learn that you’re often ahead of your time. Our name has proven to be no exception. With everyone from NPR to Amazon to Facebook selecting the name “Marketplace” to describe their product and service, we’ve decided to further differentiate our value and add the word “Branding”.
We’re decidedly not the place to buy groceries, shop for an “antique” mirror, couch, or patio set, or to keep up on economic news. Rather, we’re the brand firm for biotech, ingredients, supplements, food and beverages, and pet nutrition and care brands. Plus, MarketPlace Branding has a nice ring to it.
Keeping Our Value at the Forefront
Brand strategy and branding are at the core of what we do and the value we provide. And we know that marketing and growth efforts can only be as successful as the brand is in successfully delighting, informing, and drawing the intended audience.
Our goal in moving to marketplacebranding.com was to maintain consistency and a strong brand identity for ourselves. This is crucial in any industry, especially so in the synergistic markets of human and pet wellness. With this new domain, we can effectively exhibit our capabilities and project a unified image across these industries, helping us reach potential partners with our branding services at the forefront. It also gives us the opportunity to inform our audience on what a brand is and its foundational importance.
Easier Discovery for Partners
Navigating the online world can be like finding a needle in a haystack, and we wanted to make it easier for our partners and potential partners to locate us. Our move to the new domain enhances our online visibility, eliminating hurdles for businesses in the pet and animal, food and beverage, and health and wellness sectors to find us organically. No more treasure hunts, just a direct path to collaboration.
What’s Next for MarketPlace?
As we settle into our new digital home, we’re also working tirelessly behind the scenes to bring you even more valuable insights, resources, and solutions tailored to the pet and animal, food and beverage, and health and wellness industries. At MarketPlace, we’re committed to serving you better, and this domain change is just one step toward that goal. Our team remains dedicated to helping brands like yours thrive in the pet and animal, food and beverage, and health and wellness sectors, and we look forward to embarking on this journey with you from our new home at marketplacebranding.com.
Is all this change making you rethink your branding efforts? We have a team of experts ready to discuss your brand needs and how MarketPlace can help take your brand to new heights.
Get in touch now to schedule a strategy call.
